We talk a lot about organizational vision and values here on TheSpeakersGroup.com—because they’re obviously important—but with a New Year upon us, let’s turn to you. After all, your personal goals matter, too. A lot.
When business coach, leadership speaker, and former executive Ron Minatrea joined Shawn Ellis on “The Better Life/Better Business Podcast,” he spoke about the types of goals an individual needs to set to avoid yearly disappointment with him- or herself. Drawing on his vast management experience, Ron offers ways to make your goals realistic, achievable and, ultimately, lead to a much more fulfilling life—in both the personal and professional realms.
It starts with setting the right kinds of goals for yourself. As you plan for the year ahead, watch this video and think about the three types of goals you need to ensure your success in all areas of your life:
Here’s a recap:
1. “Do” goals
“Do” goals, as the name suggests, are commitments to do something. It can be as simple as starting to walk three miles, five days a week. Ron thinks of these types of goals as a variant on S.M.A.R.T goals—specific, measurable, attainable, relevant, and time-bound. These goals are effort-based, and you have full control over what you choose to do and how. You can measure your efforts in achieving your “do” goals in any period of time you choose—daily, weekly, monthly, etc.
2. “Achieve” goals
An “achieve” goal is a results-based goal. It can be an extension of an existing “do” goal. For example, if your “do” goal was to walk three miles, five times a week, your “achieve” goal would be losing 20 pounds. While you have full control over your “do” goals—after all, it’s up to you whether you walk or not—your “achieve” goals can be shared with others for support. In short, doing is up to you, but achieving could be a communal effort. The same principles apply in business. Let’s say you want to increase your revenue. You are the one responsible for making cold calls each week, but growing your business by 15-20% takes the support of your team or colleagues.
3. “Be” goals
These goals are driven by your desire to become someone or something. These “be” goals are arguably the most important because, Ron explains, “if we understand who we’re trying to become and understand the attributes of that individual or that corporation… those are the things that tell us what it is that we need to achieve.” In a way, you reverse-engineer your success. Once you know who you want to be, you will know what you need to do to achieve your desired outcome.
The biggest mistake people make when setting their goals is they compartmentalize them. As a result, they set separate goals for each area of their lives. This approach is problematic because sometimes those goals can compete with each other. Even if you achieve such goals, your success will be fragmented because the goals are fragmented. This is why Ron guides his coaching clients to create a single integrated life, career, and business plan. He helps clients “create a single set of goals that encompasses all the different areas of our lives.” This approach allows you to align your personal and professional lives with your ultimate vision of who you want to be for greater life satisfaction.
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Do you lead an organization or a team? Hire Ron to speak at an upcoming meeting or conference and he will “help you, help your people” do, achieve, and become their best. Learn more at www.thespeakersgroup.com/speakers/ron-minatrea.
