All of our lives and businesses have been turned upside down over the past few months. We’ve all been forced to adapt to new ways of living and working, and no one more than sales professionals. Perhaps you’ve been wondering:
Are clients still buying?
What are they buying?
How are they buying?
Yes, they are still buying. If you think they’re not, ask yourself: Is that reality, or is that just a story I’m telling myself? Don’t let your inner fears fool you into believing they’re market realities.
What clients buying is the same thing they’ve always been buying: solutions. As the classic example goes, no one needs a drill; they need a hole. The key to your success as a sales professional is in your ability to understand the client’s needs and then position your product or service as the solution that easily and effectively meets those needs. You must know that yesterday’s solutions will not meet today’s challenges, though, so don’t think you can rely on the winning sales strategy of the past to succeed in this new environment.
How people are buying has certainly changed, as in-person visits are on hiatus and virtual meetings and online experiences rule the day. This, of course, requires that you develop new skills, tools, and strategies to effectively connect and communicate with your clients–especially if you previously relied on in-person visits to close the deal.
This is where the power of storytelling comes in. When everyone is shopping online and attending virtual meeting after virtual meeting, what you can be sure they’re consuming is a lot of information. An overwhelming amount of information. And you know what information is? Forgettable. What is not forgettable, though? A good story.
While all your competitors are sharing case study after case study–borrring!–what if you were sharing dramatic, engaging, unforgettable case stories? When done well, your clients will be captivated and they will see themselves in those stories, with you as their essential guide and your product or service as just the solution they’ve been looking for. This is exactly what renowned sales trainer, top sales keynote speaker, and author of Better Selling Through Storytelling, John Livesay, will show you how to do when you enroll in his new online sales training course.
In the Better Selling Through Storytelling Online Course, you’ll learn how to:
- turn a boring case study into a compelling case story that makes you irresistible
- stop pushing your information out (and your clients away) and instead, tell a story that pulls people in (and wins you business)
- get off the self esteem roller coaster (up when a sales call goes well and down when it doesn’t) and show up as your best at every sales meeting
When you enroll today, you’ll also get a personalized, signed copy of John’s book, so you’re fully equipped to not just survive, but thrive in this new economy. Challenging times don’t have to be bad times. Champions are made in times of difficulty. Make the decision that this will be your time to rise and get the training and coaching you need–from the comfort of your own home!
