Not that business keynote speakers have ever been a frivolous expense, but now more than ever, the spotlight in the speaker selection process is on ROI. Sure, you want someone who is dynamic and engaging. Maybe some name recognition would be nice. But the critical question is, “What will be the lasting impact of this speaker’s presentation?”
With budgets tightening, you can’t afford the luxury of spending a few – or several – thousand dollars just to amuse your audience for an hour. You need to be sure your investment is securing you a speaker whose impact will last for not hours, days, or weeks, but for YEARS. You need a speaker whose message is so powerful and thought-provoking that it will continually find its way back to the top of your attendees’ minds. And when it does, those attendees will either think favorably of your organization for bringing them in contact with that speaker (if you plan an association annual meeting or a national client conference, for example) or those attendees will be reminded to apply what they learned which will make your organization stronger (if you plan internal programs for leadership, all employees, etc.). Either way, the thousands of dollars you invested will be continuously paying dividends. That’s what you need. Right?
So who are these “magical” speakers? Here eight who have proven their worth over and over again:
- Marcus Buckingham
- Keith Ferrazzi
- Neil Rackham
- Benjamin Zander
- Jackie Freiberg
- Kevin Freiberg
- Ron McMillan
- Jason Jennings
The added bonus with booking speakers with this kind of lasting impact? Not only are they the only type of speakers you can afford to invest in during this economic climate, but they’re the exact type of speakers who will help you create a thriving business in spite of this economic climate!
For additional high-impact speaker candidates, take a look at our up-to-date Top Five Speakers list (https://www.thespeakersgroup.com/top_five_speakers) to see the speakers who are generating the most buzz in various topic categories. Or search our speaker directory (https://www.thespeakersgroup.com/speakers) based on your unique event parameters – we’ve carefully selected all of the speakers on our roster so you can invest with confidence.
