Tony Alessandra

Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line. Companies learn how to achieve market dominance through specific strategies designed to outmarket, outsell, and outservice the competition.

Dr. Alessandra has a street-wise, college-smart perspective on business, having fought his way out of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and keynote speaker. He earned his MBA from the University of Connecticut–and his PhD in marketing from Georgia State University.

Dr. Alessandra is president of Online Assessments, a company that offers online assessments and tests; co-founder of MentorU.com, an online e-learning company; and Chairman of the Board of BrainX, a company that offers online digital accelerated-learning programs.

Dr. Alessandra is a widely published author with 14 books translated into 17 foreign languages, including Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool–The Platinum Rule.

Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985–and is a member of the Speakers Roundtable, a group of 20 of the world’s top professional speakers. Tony’s polished style, powerful message, and proven ability as a consummate business strategist consistently earns rave reviews.

The Platinum RuleTM: Relationship Strategies for Connecting with Anyone

Personality differences: they’re what make life so rich and fascinating and often so frustrating, too. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they’re so different from us. Everyone knows the Golden Rule: “Do unto others as you would have done unto you.” But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum RuleTM. “Do unto others as they would like done unto them!” Once you understand and master The Platinum RuleTM, you’ll be able to build bridges to people of any style in any personal or business situation.

Collaborative Selling: How to Gain the Competitive Advantage in Selling

Selling today requires creating long-term customers rather than one-shot sales. It has evolved from a transaction mentality to building relationships; from persuading and telling to problem-solving and helping; from low-price selling to value-added selling. In this dynamic program, Tony shows audiences how to move beyond traditional selling to Collaborative Selling by practicing the key skills that turn the customer’s perception of the salesperson from a peddler to a solution consultant.

Customer Loyalty: How to Get and Keep Customers... For Life

Turn your customers into business apostles who “preach the gospel” according to your company. Tony focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction which leads to customer loyalty.

"We asked for and you delivered an hour to remember! You met and exceeded my expectations. You were well prepared, applied the material that we requested and delivered a high-energy presentation. Thanks!" — Sandra Burns, Manager, Corporate Communications

"Tony Alessandra delivers and then some! He's engaging, entertaining and right on the mark when it comes to tailoring his presentation to the audience. His message works on a number of levels. It's a talented speaker who can involve his audience right from the get go, and hold their interest throughout. When an audience is still talking about the presentation the next day, you know you have a hit. Tony is gifted." — Sandra Carroll, The American Automobile Association

"A great speaker...both his message and his presentation are truly first rate." — Gary Duncan, Director of Human Resources, Toys "R" Us - USA

"Our association needed a presenter that had meaty customer relations content and left you laughing. Tony Alessandra fit that to a tee. His approach to customer relations and empowering our members to be in control of the presentation process was the message we needed to hear." — Gene Waddell, Florida Association of Insurance Agents