Maddy Dychtwald

Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation’s leading authorities on generational marketing, she has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends for seventeen years.

In 1986, she co-founded Age Wave, Inc. with her husband, Ken Dychtwald. Age Wave is the nation’s premier think-tank and strategic consulting group focused on boomers and the mature market. During her first decade at Age Wave, she helped grow the company from the ground up to a multi-million dollar enterprise with a reputation as the best in its field.

Maddy took a sabbatical from Age Wave in 1997 to focus exclusively on speaking engagements as well as research and writing Cycles: How We Will Live, Work, and Buy (published February 2003, Free Press/Simon & Schuster). Being described as the “Megatrends for the twenty-first century,” Cycles offers a new view of how Americans live, work and buy with profound implications for the marketplace, the workplace and our lives.

Maddy has delivered speeches to more than 200,000 business leaders worldwide, including a diverse group of clients such as Allegiance Healthcare, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, IAI Mutual Funds, International Council of Shopping Centers, International Foundation of Employer Benefit Plans, National Association of Educators, New Balance Athletic Shoes, Washington Wine Commission, and Touchstone Mutual Funds. Her sought-after presentations combine provocative information with exciting and entertaining multi-media imagery.

In keeping with the cyclic life pattern herself, Maddy recently cycled back to resume her position at Age Wave as senior vice president.

Women, Money and Power

It’s projected that by 2010, women will control 60% of the wealth in America.

However, today, at the opening of the 21st century, many women stand strong when wielding earning power but slump in their financial confidence, long term financial decision-making, control and savvy, and investment power. The final frontier for women in the gender revolution will be the gaining of power and control over their money, including savvy purchasing in traditional male-dominated sectors such as financial services, banking and credit cards, electronics and technology.

Based on groundbreaking finding from Age Wave’s landmark research study, Women, Money and Power, this presentation breaks the code on women and their relationship to money. It provides an illuminating and in-depth look at women’s motivations, hopes, fears, and challenges around money, saving and spending. In addition, we explore the five distinct financial personality styles of women and their money: 1) The Alpha Female, 2) The Perceptive Partner, 3) The Power Partner, 4) The Uncertain Searcher and 5) The Supportive Traditionalist.

The Future of Health and Healthcare

Will the demographically-driven “age wave” produce pandemics of chronic disease – needing a wide range of innovative and cost-effective solutions? How far will the boomers will go in their pursuit of the “fountain of health?” What are the new frontiers of medicine – from genomics, anti-aging therapies, organ cloning and virtual surgery to pharmaceuticals, cosmeceuticals and nutraceuticals – and how might the public react to impending breakthroughs?

This presentation offers a sweeping view of how rising longevity, the aging of the population, and the personality style of the boomer generation are converging to transform nearly every aspect of our healthcare system – from professional training to IT to facilities to service delivery. It will also explore how the new empowered consumer, hoping to live a healthy “cyclic” life will place a wide range of new demands of medical and social service professionals in the years ahead.

The New Power Consumer

A compelling and comprehensive portrait of the new power demographic: boomers in middlescence and beyond. An examination of how this generation’s anti-authoritarian and rule-breaking behaviors have reshaped our culture, our society and our lives – and will continue to do so in the decades ahead as they migrate out of youth into the most powerful years of their lives.

With decades to go before they encounter old age, boomers now have more knowledge, money, social influence—and a taste for reinvention—than at any previous time in their lives. Yesterday’s “linear” model of aging/living is being replaced by a new “cyclic” life paradigm – bursting with continued personal growth, career reinvention, liberated leisure, rekindled relationships, financial freedom and enhanced spending power.

This dynamic presentation offers an insider’s guide to boomers’ buying patterns, attitudes, and expectations for this new stage of life, which are vastly different than those of any previous generation.

The New Experiential Marketplace

As we migrate out of youth, our interests shift from a desire to purchase “things” to an unquenchable appetite for new, exciting, satisfying and challenging “experiences.” Learn how this change will transform consumption and give birth to a new assortment of travel, leisure, housing and learning industries.

How the Age Wave will Drive the Investment Marketplace

This presentation offers a sweeping view of how rising longevity, the aging of the population, and the personality style of the boomer generation are converging to transform nearly every aspect of the investment marketplace. Examine which sectors and products will shrink and which will grow in the decades ahead and how to profit from the new “silver market.”

Maddy was terrific! The material was on target, extremely relevant and timely, and of vital importance to our membership. She took the steps necessary to learn as much as possible about our audience and their needs. That's the kind of effort that guarantees the unbelievably positive response we received. — Retail Advertising & Marketing Association

Maddy's delivery was lively, informative and entertaining, and her remarks hit a bullseye...extremely relevant to our current marketing efforts. Excellent. — The Prudential Insurance Company

Our participants loved your program. I especially appreciated your efforts in researching credit unions and tailoring your presentation to our needs. We noticed the extra efforts, and so did the audience. — Missouri Credit Union System

Thank you so much for taking the time to speak at our Walton Street 2007 Investor Dinner. Your presentation was both informative and intriguing and kept the audience well engaged (even during the late, after dinner and drinks, hour). The visual presentation and integrated videos were much enjoyed by the audience. — Marketing and Client Services, Walton Street Capital, L.L.C