John Hersey

Thirty years as a successful corporate executive and entrepreneur have given John Hersey a unique perspective on human behavior, leadership, motivation and change.

This foundation allows him to offer speaking, coaching and consulting programs that are rich with content and packed with actionable fresh insights. He knows about leadership because that is exactly what he has done throughout his career-lead organizations and teams.

At the age of 28 John was Vice President of Marketing for a $1 Billion Bank.

By 34 he was Senior Vice President for one of the top advertising agencies in the country. He managed major advertising brands in the footwear, retail, consumer product, insurance and financial service sectors with collective media budgets in excess of $30 Million.

John led the team that helped Stanley Tools become an international household name and the brand of choice for millions worldwide.

He co-founded The Hersey Custom Shoe Company, included in �The Best of The Best� and rated by Runners World Magazine as the best new shoe for 1982 and 1983.

He founded BBH International, a distribution company with operations in the U.S. and 10 foreign countries.

He was Director of Worldwide Marketing for a Nutrition Company operating in 6 countries.

He spearheaded the creation of Buyers Online, a publicly traded telecommunications company.

John is a Certified Professional Behavioral Analyst. He brings his expertise regarding the impact of behavior on communication, sales and leadership to every program and event.

Creating Contagious Leadership

Based on his highly acclaimed book, Creating Contagious Leadership, John explores the habits and qualities that Contagious Leaders practice to create winning organizations. When embraced, these habits spread from one person to another, producing an environment that is rich with leaders. Creating this culture is neither expensive nor complex.

The benefits of Creating Contagious Leadership for your organization are enormous:

– Attrition is Diminished
– Productivity is Increased
– Optimism & Creativity are Improved
– Communication is Enhanced
– Teamwork is More Effective
– Superior Talent is Attracted

The individual is rewarded with:

– More Focus
– More Fun
– More Involvement
– More Results

The Action After Satisfaction

John demolishes the myth that customer satisfaction is the ultimate goal while serving up a few simple strategies for moving satisfied customers toward Customer Involvement, where the real pot of gold resides.

After investing millions to create satisfied customers, many organizations and sales people drop the ball before realizing a return. Although one of John’s clients had a customer satisfaction rate of 91.3%, less than 8% repurchased the product when given an opportunity to do so.

Customer satisfaction is most powerful when treated as a launch pad for customer involvement.

Stop Selling and Help Me Buy

Customers and prospects do not want to be ‘sold’ anymore than you do. They want someone to ‘help them buy.’ They want to be communicated with in a manner that works for them, not the sales person.

Regardless of product category, it has been scientifically documented that we all prefer buying from people we like. It is no surprise then that the people we like the most are just like us. There is a GAP between ‘US’ (the sales leader) and ‘THEM’ (the purchaser).
Through this workshop, John helps the participants narrow the GAP.

John will transform the way your people think of themselves and how they view customers and prospects. If increased sales productivity is your goal, this step-by-step approach of applying behavioral techniques to the sales process offers a powerful solution.

This workshop is highly interactive and includes individual and group roleplaying. The participants will effectively learn to slow down, get to know the customer/prospect, and improve their sales productivity.

Speak and Be Heard

Turnover is an enormous drain on an organization’s resources. If your
organization has a turnover problem (most do), you have a leadership problem.

TODAY’S CRITICAL CHALLENGES:
– Attracting and retaining the very best people
– Harnessing their unique talents
– Creating environments that reward team players and encourage

Contagious Leadership
Effective Communication is essential to meeting these challenges. Behavior is the key to effective communications. In this workshop, John enhances leadership skills through effective communication by helping participants:
– Gain a deep insight into their own behavioral style
– Learn to quickly recognize the preferred communication style of others
– Adapt their style to the other person, creating an opening for
effective communication

This program involves individual and group role-playing plus team and group
activities that help participants learn to master the essential ingredients of effective communication and leadership. The net result is that individuals develop a renewed sense of contribution to the organization, teamwork and productivity improve, and there is an overall increase in optimism and creativity.

The entire program involves a two-step process:
1. THE MANAGING FOR SUCCESS PROFILES
– Each participant completes an online Behavior and Values Profile prior to the workshop. These profiles detail their natural and adapted behavioral style as well as the attitudes and values that drive their behavior.
2. THE WORKSHOP
– During the workshop participants develop a thorough understanding of the
Managing for Success System.

In this day and age in which we are bombarded with information, it is increasingly difficult to deliver a captivating and compelling message that stands out amidst the white noise. Your presentation stood out as the highlight of our meeting. — CIGNA, Southwest Region

One of the pleasures, which I count from the sometimes extraordinary amount of time spent in professional activities relates to those chances and not frequent enough meetings with fellow professionals who have a spark quite different from most. These are leaders; people who want to do the job, not just have the job; and that is the spark that John Hersey has. — Scottsdale Public Schools

We received comments such as 'John has the 'character of greatness' and 'This presentation was outstanding; I could have listened all day! — Arizona Association of Homes and Housing for the Aging