Whenever there’s been an innovation in marketing, Andy Sernovitz has been there. A 18-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do better marketing.
Andy teaches Word of Mouth Marketing at Northwestern, taught Entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. GasPedal, his consulting company, advises great brands like TiVo, Dell, Ralph Lauren, Sprint, and Kimberly-Clark.
He created the Word of Mouth Marketing Association around the latest revolutions in blogs, buzz, and word of mouth. Before that, in the dot-com days, he ran the Association for Interactive Marketing.
Andy writes an amazing newsletter and blog called Damn, I Wish I’d Thought of That!” and is author of the hit book, “Word of Mouth Marketing: How Smart Companies Get People Talking.”
Andy holds degrees in Marketing from the Wharton School of Business and in Political Science from the University of Pennsylvania.
Quick Reference Card
Branding, Consumer Trends, Customer Service, Marketing, Social Media, Strategy
Domestic Keynote Fee Range*:
$15,000-24,999
• Learn specific strategies to engage with consumers and generate positive word of mouth about your brand
• Learn the 5 steps to starting an impactful, effective, sales-driving campaign
• Learn how to make word of mouth part of your corporate philosophy and how to do it the right way
• Gain the understanding you need to ensure that your word of mouth programs are always honest, that your brand is protected, and that your company is never embarrassed
*Speaker fees vary based on event location, program duration and other factors, and are subject to change without notice. Please contact us for an accurate fee quote for your event.
Whenever there’s been an innovation in marketing, Andy Sernovitz has been there. A 18-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do better marketing.
Andy teaches Word of Mouth Marketing at Northwestern, taught Entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. GasPedal, his consulting company, advises great brands like TiVo, Dell, Ralph Lauren, Sprint, and Kimberly-Clark.
He created the Word of Mouth Marketing Association around the latest revolutions in blogs, buzz, and word of mouth. Before that, in the dot-com days, he ran the Association for Interactive Marketing.
Andy writes an amazing newsletter and blog called Damn, I Wish I’d Thought of That!” and is author of the hit book, “Word of Mouth Marketing: How Smart Companies Get People Talking.”
Andy holds degrees in Marketing from the Wharton School of Business and in Political Science from the University of Pennsylvania.
Word of Mouth Marketing in 5 Simple Steps
Ideal for general audiences, or anyone who is interested in hands-on, practical lesson about how to make word of mouth marketing work.
You’ve heard the talk, you’ve heard the hype — word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company. Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We’re going to get specific here: Who to hire, where to start, and how to make it successful.
* Finding the right people to talk about you (influencers and evangelists)
* Giving them something to talk about (viral email, samples, buzz, and more)
* Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms)
* Participating in the conversation
* Tracking and measuring results
Word of Mouth Marketing for
Customized version of the above talk, with specific examples and content for your group. Andy has worked with hundreds of companies and will create a perfect presentation for your group.
Examples:
* Word of Mouth Marketing for Brands
* Word of Mouth Marketing for Restaurants
* Word of Mouth Marketing for Associations
* Word of Mouth Marketing for Politics
* Word of Mouth Marketing for Email Marketers
* Word of Mouth Marketing for Builders
* Word of Mouth Marketing for eBay Sellers
Consumers in Control: Word of Mouth, Consumer Respect, and Marketers Learning to Live With It
A higher-level talk that addresses trends in marketing and consumer-generated media, with more focus on the broader phenomenon and less on the specific tactics.
Word of mouth marketing is becoming the most important, most effective, and most ethical way to promote your company. The rise in consumer control of the media, blogs, and social networks is changing advertising forever. Andy will talk about how this phenomenon has happened — and what we all need to do to keep it happening. Learn how to make word of mouth part of your corporate philosophy and how to do it the right way. Become part of the movement and evangelize honest word of mouth. We all win when businesses learn that they make more money by earning the respect and recommendation of their customers.
Ethics in Word of Mouth Marketing
When your company participates in blogs, message boards, and MySpace, there are specific ethical rules you need to understand to stay out of trouble. Andy will give you the understanding and guidance you need to ensure that your word of mouth programs are always honest, that your brand is protected, and that your company is never embarrassed.
The best speaker we've ever hired. Andy can single-handedly make an event. He's one of the most provocative and entertaining speakers you will ever come across. Book him today! Your audience will love him and the results of your satisfaction surveys will never look so good. — Scott Olrich, Responsys
Andy speaks with a vision, passion, and commitment that is rarely seen. — Rick Murray, Edelman
Andy's seminar with our executives was engaging, entertaining and abundantly actionable...an excellent event for our results-driven organization. — John Bancroft, VF Corporation
Sernovitz gets past the PowerPoint to what you really need to know. — Craig Dempster, Experian
