We all know that a key ingredient in any marketing effort should be communicating our competitive advantage or value position to customers. However, Jaynie Smith, author of Creating Competitive Advantage and Relevant Selling, has found in her 20 years of consulting with Fortune 500 companies that the marketing efforts of most companies contain one or more of […]
Leadership Speaker, Former Corporate Executive Ron Minatrea Shows the Way to Align Values, Vision and Leadership [INTERVIEW]
As a business leader, have you ever found yourself in a position where it feels like you’re responsible for everything, but truly in control of nothing? (Maybe right now?!) Or, have you ever struggled with trying to catch and cast a vision you didn’t create? If those questions “click” with you, then you’ll love today episode of The Better Life/Better […]
Motivational Speaker Scott Toland Helps Business Leaders Get “Fired Up and Ready” with Marketing and Sales Strategies [INTERVIEW]
If you’re a corporate executive, entrepreneur, business owner, sales professional, marketing professional, or anyone who’s job involves growing a business, then this episode of The Better Life/Better Business Podcast is for you! Scott Toland is our guest, and in business, he’s had his own name and his own money on the line since the age […]
Take Fewer Notes to Get More Out of Your Next Conference–and More Good Advice from “The Catalyst Speaker”
Have you ever come home from a conference with a notebook full of notes and great ideas that you’re excited to implement–initiatives that could “transform” your business–but then you never look at that notebook again? I know I have. Let’s face it: We’re already overwhelmed with information. Then we attend a conference only to get… even more […]
In the Spotlight: Expert Innovation Speaker Ken Tencer Serves as “Spark Plug” for Business Growth
Ken Tencer — innovation speaker, branding expert, and author of Cause A Disturbance — recently joined Shawn Ellis, founder of The Speakers Group, for a conversation about how he helps companies drive business growth with his insightful keynotes and workshops. If you’re looking for a speaker who can spark “intrapreneurship” and innovation among your people, creating an engaged and motivated workforce organization-wide, […]
Rod Man Does Corporate Comedy, Too!
Do you watch NBC’s Last Comic Standing? If so, you know comedian Rod Man took home this season’s trophy. (Well, I don’t think it was a trophy — but he won!) Here’s Rod Man’s recent performance on The Tonight Show with Jimmy Fallon: Over the course of the season, Rod Man became my favorite “contestant,” too, so […]
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