Finding the perfect speaker for your event can be an overwhelming assignment — so many videos to watch, so many bios to review, so much “marketing speak” to get through. What if you could just sit down with every speaker and have a candid conversation about their strengths, key takeaways from their presentations, ideal audiences, and such? We […]
Innovation in Business: Think Small to Win Big (An Interview with Ken Tencer)
You don’t have to be the next Steve Jobs — or even hire the next Steve Jobs — to be a breakthrough innovator in your industry. If you find comfort in that statement, then get out your pen and notepad (or open Evernote!) and listen to Ken Tencer, innovation expert and co-author of Cause A […]
Keith Ferrazzi Interview: How to Cultivate Meaningful Relationships, Online and Offline
Keith Ferrazzi’s first book, Never Eat Alone, redefined networking in the modern world. Almost 10 years after its initial release, a revised and expanded edition has just been published, and Keith joins Shawn Ellis on this episode of The Better Life/Better Business Podcast to share his latest insights on how to cultivate meaningful relationships — especially in today’s “more connected” online […]
Which of These 3 “Essential” Activities Is Wasting Your Company’s Resources?
What company doesn’t want to have lean, waste-free processes? Do you think your company maximizes its resources and functions at peak productivity? Maybe you do. But you may not suspect there are “black holes” in your company’s processes that consume its most valuable resources: time, money, and talent. These black holes are hard to detect […]
What is YOUR competitive advantage? Maybe not what you think (an interview with competitive advantage expert Jaynie Smith)
Listen to this episode of The Better Life/Better Business Podcast as competitive advantage expert and speaker Jaynie Smith (author of Creating Competitive Advantage and Relevant Selling) joins Shawn Ellis to offer advice on how to stand out in a crowded marketplace. Listen to this power-packed interview and you’ll discover: The simple definition of competitive advantage — what is it, really? The biggest marketing […]
Simplifying Innovation: 3 Myths That Keep You from “Causing a Disturbance”
A couple of nights ago, I was enjoying a rerun of a TV show from the 90s. Heading into a commercial break, I heard, “Promotional consideration provided by Wal-Mart,” as their logo and slogan appeared on screen: “Always low prices. Always.” Remember when that was Walmart’s identity? Fast forward 10 or 15 years after that […]
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