Chris Brogan

Co-Author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Chris Brogan is a 10-year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds on his blog which is in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati.

Chris works with large and mid-sized companies and other organizations to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. With a speaking style that is vibrant, humor-laden, energetic, and personal, Chris educates clients on how social software aligns with their strategies. He customizes every presentation to address the audience at hand, and he adjusts during the presentation to match the level of comprehension as he goes along.

Chris covers these topics from the 10,000 feet level all the way down to the step-by-step, depending on audience and need. He has presented to book publishers, school administrations, technologists, marketers, government agencies, realtors, students, entrepreneurs, and many other groups.

Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in the Wall Street Journal, US News & World Report, The Montreal Gazette, Newsweek, and some other places.

Prior to Chris’ work in the media and events space, he had over 16 years of telecommunications experience in wireless and landline technologies, including enterprise software and hardware experience, project management expertise, and applications/solutions engineering experience, as well.

Quick Reference Card

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Domestic Keynote Fee Range*:

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Perfect for:

Your audience will:
•  Learn best practices in social media, from profile creation to outreach to conversations and community relations
•  Explore social strategies and tools that can help you accomplish your business goals
•  Gain an understanding of the current landscape of social media, how it applies to marketing, internal communications, public relations, and every other part of business relationship management
•  Learn what's possible, what works, how to sustain it, and what to expect with social media
•  Learn how to adopt a social media strategy that works with your internal corporate technical and legal policies

*Speaker fees vary based on event location, program duration and other factors, and are subject to change without notice. Please contact us for an accurate fee quote for your event.

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Today’s power brokers are web natives who trade in trust, reputation, and relationships using tools you may never even have heard of. You will learn what you need to look for in such an agent for your business or how to become one yourself. Trust Agents is your guide to the deep end of meaningful relationships on the web. In this presentation based on the 2009 book by the same title, Chris explores how business people can use the Web’s new social software tools to build awareness, influence, reputation, and eventually authority. He focuses on methods of building trust and wielding influence, and how these efforts impact business processes and goals. Gain an understanding of the landscape of this generation’s web, learn who trust agents are, and explore the mechanics of trust in today’s economy where reputation is key. Trust Agents aims to deliver high level theory, actionable next steps, and stories and case studies.

Actions: Getting Started in Social Media

You’ve heard from everyone that you should get started. Where it all falls down is that no one tells you what comes next. Let’s explore some potential strategies, and talk through which tools work how. Driven from the strategy perspective, this is not a “twitter is cool” presentation. If we can’t make business sense of the whole landscape, there’s no point. This is a no-BS presentation to get the ball moving.

Beyond Shiny and New: How a Business Implements Social Media

You’ve accepted that this makes sense. What comes next? Do you have a Facebook policy? Do you want everyone blogging, and if not, who should write the blog? How do you track social media efforts to lead generation, to awareness, to retention? How do you integrate listening tools into your duties? This presentation covers best practices in everything from profile creation to outreach to conversations and community relations.

Enterprise Meets The Web: Evangelists vs. A Feasible Corporate IT Policy

Evangelize all you want. If your social media strategy doesn’t jibe with your internal corporate technical and legal policies, your efforts will be dead in the water. Many great social media ideas die on the vine due to poorly executed presentations to internal stakeholders. Learn how to say the right things to please everyone from the CIO to the head of HR, and get your company into social media in a way that makes everyone willing to give it a try.

The Pirate Captain's Guide to Outfitting Ships and Finding Gold

If you want the soup-to-nuts of understanding the current landscape of social media, how it applies to marketing, internal communications, public relations, and every other part of business relationship management, this is it. Chris Brogan has built a flexible framework that marries social media to a typical sales marketing cycle, and then walks you through how your organization can use the framework for your own business.

Chris Brogan was an overwhelming success at our most recent event. Chris' presentation style was authentic, engaging and entertaining. Most importantly, Chris proved to be an effective and informative speaker. We will definitely be asking Chris back. — Michael Geoghegan, CEO of Gigavox Media

Chris Brogan, true to his reputation, is the authority when it comes to helping companies discover and implement social media into their business model. At the recent Thomson Innovation Summit, I had the opportunity to work closely with Chris in developing content and defining his role as the facilitator of what proved to be a fascinating discussion around enabling and monetizing professional social networks. Chris not only knew his stuff as a panelist, where he joined Daniel Palestrant of Sermo and Geoffrey Hyatt of Contact Networks as Guy Kawasaki grilled them about their business models, but also challenged the attendees to think differently about how to generate ROI in a strict corporate culture using social media and digital tools. His participation and prowess in the field undoubtedly added to the success of the event. — Ryan Paddock, Digital Scientists

Chris Brogan grabs his audience up and engages them in an interactive exchange that takes everyone through a journey of social media enlightenment. At the nxt.pr PRSA Southwest District conference, Chris led his group on an exploration of possibilities and solid case studies that each participant could take back and implement in their own organizations. I highly recommend Chris to anyone serious about engaging in social media. — Mary Hunter Wagoner, Owner Image PR

I was on a panel that Chris moderated, I have been introduced by Chris as the MC at an event, and I was in the audience when he spoke at the Inbound Marketing Summit. In all three cases, Chris did a great job. There are two things about Chris that I like as a speaker. First, he is very authentic - he has no pretenses and is very real. Second, he knows what he is talking about - he is one of only a handful of people that really "gets" the social mediasphere and is articulate about it. — Brian Halligan, CEO Hubspot