David Meerman Scott

Marketing & Sales Strategist – Generating Attention and Growing Business in a Real-Time World

David speaks on Real-Time Marketing & PR Strategy, Agile Selling, Spreading Ideas, Generating Attention, Growing Business, New Communications Strategies, Entrepreneurism, and Social Media.

Generate Attention Now

David Meerman Scott is a leader at showing businesspeople how to tap the tremendous opportunities of today’s communications revolution to stand out, get noticed, spread ideas, win hearts and minds, drive sales and grow business. His groundbreaking strategies don’t just slap social media onto dusty old strategies – they reinvent the way business engages the marketplace.

Nearly One Million Books Sold

Scott’s ten books include The New Rules of Marketing & PR (now in its 5th edition and translated into 28 languages), Real-Time Marketing & PR (a Wall Street Journal bestseller) and The New Rules of Sales & Service. He is the co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).

Real-Time Rules!

Gone are the days of communicating with the marketplace to suit your timetable. It’s an always-on, Web-driven, Real-Time world now – where it’s possible to generate attention for your product, service or idea in minutes – not months. It’s speed and agility — not the biggest media budget – that wins! YouTube, LinkedIn, Twitter, Facebook, blogs, Newsjacking — social media are the tools of the trade – but Real-Time is the mindset that drives success.

Speaking Success

Appearances in more than 40 countries and all seven continents; Scott’s ideas have captured the attention of organizations all over the world looking for more effective ways to communicate about their products, services and ideas. His high energy presentations – using bold images, video, fresh ideas and success stories to energize audiences – inspire people to set old ideas and fear aside and use these new tools to achieve real, measurable, no-cost results.

Putting Real-Time Strategies to Work

Scott’s background includes executive positions as marketing VP for two publicly-traded U.S. media and information firms. He has an instinctive global view, having worked nine years based in Tokyo and Hong Kong. Currently he is an advisor to a half-dozen emerging companies, providing strategic advice that delivers faster growth.

The New Rules of Marketing & PR

Want to generate attention in today’s always-on, Web-driven world? The answer isn’t just slapping social media onto dusty old strategies. The rules have changed.  David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly. This informative, entertaining and high-energy presentation shows the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses.  Scott energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools – but Real-Time is the crucial mindset.  With a rebel’s heart, Scott abandons the controlled and message-driven advertising and PR paradigm.  He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools — by creating content that they’re eager to share.

Grow Your Business Now!

Today’s communications revolution presents tremendous growth opportunities for those who know how to tap this once-in-a-millennium transformation. Gone are the days of planning marketing and public relations programs to suit your timetable. It’s a Real-Time world now — if you’re not engaged, you’ve opened doors for your competition. David Meerman Scott shows how to make the power of Real-Time to work for you! His inspiring, high-energy presentations are tailored to each audience, revealing ways to generate attention for products and services in minutes (not months.) Audiences walk away with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more. Real-Time business means acting first — and — while your competitors scramble to adjust, opening new channels that grow your brand. Scott shows how to succeed NOW . . . in Real-Time.

Agile Selling in a Real-Time World

The ongoing communications revolution has profoundly affected how sales and service is done. Buyers are now in charge! Referencing blogs, Twitter, LinkedIn, YouTube, Facebook and other Web-based tools, they often bypass the traditional selling model altogether – learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). Don’t struggle to adjust to this new environment – be agile and master it. David Meerman Scott inspires audiences with fresh, real-world tested strategies and tactics for establishing and maintaining relationships and building new business. The key is an agile Real-Time mindset and an arsenal of new communication tools. Scott shows how to use them to win hearts and minds by creating low-cost (and no-cost!), measurable strategies and tactics that help buyers you don’t yet know discover you! He shows why the best salespeople have become information curators – communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time selling means gaining more customers with fewer resources – and David Meerman Scott shows you how to make it happen.

Business Lessons from the Grateful Dead

What every business can learn from the most iconic band in history. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Learn key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away.

Marketing the Moon

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11’s mission to the Moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than Laugh-In? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott tells the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

"PwC hosted a series of events for Australian Non-Executive Directors with David Meerman Scott. The feedback we received from the Directors was outstanding. Through the use of case studies, stories and research findings, David managed to cut through the hyperbole and present a compelling picture of real time communication and the implications for business. Directors learnt about the role they can and should play as a catalyst for shifting mindsets to get companies engaged in social media. Thank you for an amazing session that is already inspiring change." — Bruce Morgan - Chairman, PwC Australia

"David changed our company! I had David present to our senior management team to help us better understand social media and accelerate our adoption of it. Our company has always taken a very traditional marketing approach and we needed to modernize our thinking. David’s incredibly relevant examples, common sense approach, and real world experience helped our team understand the value that we can derive from social media. He delivered in such a way that every one of our executives was enthralled by the content and he made the concepts actionable by a set of social media neophytes. After one of the most engaging presentations I have ever experienced, our company has now completely embraced social media and is already gaining tremendous value in our brand awareness and sales pipeline. Not to mention that this is just a lot of fun for everyone!" — Jim Baum - CEO, Netezza Corporation

"David has truly opened our eyes to the latest trends in Real-Time Marketing. His passion and enthusiasm about the subject is inspiring. The powerful results he shared that can be achieved by embracing the “New Rules” of Marketing and Sales collaboration have left a lasting impression on our team. I am excited about implementing the ideas in the pursuit of revolutionizing the way we connect with our customers." — Justus Kay - VP Marketing & Technology, Geoservices Schlumberger

"David spoke at our Sales 2.0 Conference in San Francisco. The 500 sales leaders in the audience responded enthusiastically with tweets, selfies and swarms of people hanging out with him afterwards. He has the unique ability to serve up a rich cocktail of up to date, relevant, memorable and actionable information. His high energy speaking style is engaging, entertaining and enriching. He left the audience spellbound. David got the highest reviews of the 24 speakers we booked." — Gerhard Gschwandtner - CEO, Selling Power