Joe Rotella

Joe Rotella, SPHR, is “…something of a one-man think tank, has been doing more innovative things with the internet than anyone I’ve met yet.”
(Bob Scott, Editor, Accounting Technology, April 16, 2009)

With over 20 years of web/application design and development experience, Joe is the CTO of Delphia Consulting and leads their Usability / Web Design & Development Practice. His team is responsible for the design of several government sites including Chicago’s tourism site and the Las Vegas city site, and many private sector sites, including Weiser LLP and GBQ.

He is in demand as a speaker, presenting on usability, internet marketing, web design and strategic HR. Look for his sessions at the Ohio Hospital Association Annual Meeting, CPAmerica International Marketing Conference, the Society for Human Resource Management (SHRM) Annual Meeting and the National Association of Government Webmasters (NAGW) Annual Conference.

Joe is the Chairperson of the Sage Leadership Academy Alumni Association (SLAAA), holds the Senior Professional in Human Resources (SPHR) certification, serves as the Technology Manager on the board of the Human Resources Association of Central Ohio (HRACO) and was profiled in the organization’s April 2004 newsletter, News & Views. Joe is a member of the Society for Human Resource Management (SHRM) and is a member of the Human Factors and Ergonomics society. Joe is a Brother of Alpha Phi Omega (a national co-ed service fraternity), and a graduate of Rensselaer Polytechnic Institute. With a strong interest in community service, Joe has served as Chair of AIDSWalk Central Ohio for 3 years (2000, 2001, 2002) and President of the Columbus Council of AT&T Pioneers.

Social Marketing Strategies and Metrics

Web 2.0 is a paradigm shift in how the Internet is used. Social networking is part of an overall marketing strategy. Learn about measuring successful social networking campaigns. Discover effective web governance guidelines for incorporating social media into overall marketing plans. Take a look at the metrics of social marketing.

Using Social Media to Connect with Constituents (for Government)

From a personal perspective, social media is more popular than ever. Everyone from kids to seniors are jumping on Facebook and spending hours and hours there! Businesses have noticed this and are trying to leverage social networking in their marketing campaigns. It’s time for us to consider how social media can work for governments. Joe will provide an overview of the more popular Web 2.0 tools, how they are being used by municipalities around the country to connect with constituents, and what you should consider before jumping in.

Jazz Your Recruiting and Employee Self-Service Websites (for Human Resources)

Attract and retain top talent through your recruiting website and employee portal using the design concepts from Chicago’s tourism site a site that showcases Chicago as a world-class destination positioning it as one of the top cities in the world. The site offers a rich, interactive, and personalized experience the same keys that will boost the effectiveness of your online HR presence. Joe Rotella, SPHR, Creative Director for Chicago’s newest tourism site, will share strategic elements to enhance your websites.