John Krubski

John Krubski is a working consultant as well as a seasoned, experienced, professional speaker. He has developed the Index of What Matters Most™, played a pivotal role in setting up the Guardian Life Small Business Research Institute, and designed a one-day workshop around Creating the Do-it-Yourself Future you Deserve. In addition, he has qualified as a Top100 speaker resource for Vistage/TEC, and has authored CRACKING THE AMERICA CODE: A Plan to Get US Back on Track. With that as a platform, John Krubski is better equipped than ever to provide clients with original insights, innovative thinking, and actionable strategies for strategic direction, innovation, dealing with change, management, motivation, competitive advantage, Thought Leadership Marketing, and more.

Recent speaking highlights include LIMRA (Life Insurance Marketing Research Association), Global Shop (the largest annual convention of retailers in the US – rated as top speaker over the past three years), The Marketing Research Event (Boston and San Diego), and the New York Small Business Expo – among other venues.

Krubski’s keynotes and presentations focus on what you can do with the information he provides and can be tailored to address specific issues relating to your industry, organization, or company.

As CEO of Futures and Innovation Consultancy itlcINSIGHTS, Krubski has also served as a Futurist and innovation consultant to America’s top corporations, including American Express, Charles Schwab, Outback Steakhouse, Sears, IBM, Compaq, Michelin, Fox Television, DreamWorks, Ford, Mercedes-Benz, General Mills, Quaker, Pepsico, and many, many more.  He also provides his services as a Strategic Vision Consultant and Innovation Coach.  He has helped companies develop their presentation and sales skills. He specializes in Fast-Track Innovation

Krubski previously worked at Yankelovich Research, the pre-eminent Values & Attitudes and Trends company, that serves both US and multi-national corporations in providing customer and consumer insights.  Krubski joined the company as a marketing executive and left more than five years later as one of the premiere presenters of research-supported insights and perspectives as well as a qualified Futurist.
Before joining Yankelovich Research, Krubski enjoyed a career as a hands-on business-building sales and marketing executive.  He served as the VP Marketing of the Television Bureau of Advertising. He was head of Marketing for a ‘bleeding edge’ internet-based marketing initiative in 1986.  He sold and distributed syndicated television programs, including The Wrestling Network (which is now part of Turner Broadcasting) and he was a marketing executive developing new business for the National Broadcasting Company in New York.

Before coming to New York, and having left college with a Journalism degree and having worked as a Scenic Designer for Television, Krubski founded his first entrepreneurial enterprise (an advertising agency) at the age of 24.  Within a few short years, he was the Producer of the highest-rated nightly television program in Southern New England.  While still in the employ of the Washington Post TV Station Division, Krubski founded, installed, managed, and developed that company’s first television production and post-production facility in Hartford, where he was responsible for building a business from the ground up and training the staff in cutting-edge production and editing technology.

Krubski graduated from Fordham University in 1972, where he acquired a fine balance of Jesuit rigor and Zen attitude. He lives in Westport, CT.

The America Code: What Makes America America and Americans Americans -- in Management, Marketing, Politics, Economics… and much more

Want to understand Americans in the workplace or at the voting booth, or as customers? It all starts with a fundamental understanding of Americans as…. Americans. How do they make decisions? Why do they value what they value? These insights work in a wide range of applications and situations. They are as actionable as they are compelling.

In principle, when we think about or speak of Americans, we tend to assume that we’re talking about the same people – that Americans are, well, “Americans” one and all. In practice, find so much diversity in thought, in behavior, in values, and in mindset. Based on research encompassing more than thirty-five thousand Americans, we can tell you that there are eight distinctive types of Americans and that their fundamentally different operating systems ensures that they will make decisions differently and value things differently.

From Advocates to Caretakers, from Mechanists to Indulgents – each different type of American occupies a different slot of the ultimate primal segmentation that we have discovered and share as the basis for more effective persuasion and motivation.

The Future, Innovation and Change

One of the things that gets in the way of getting comfortable with and taking charge of change is the assumption that most of what we face is “unprecedented.” The truth is that, once you really understand how things work – that change is things going back to new places – and that there is truly very little that is in fact unprecedented, then not only will you be more comfortable with change but also you will be more likely to make the most of it while worrying a great deal less about what comes next.

Creating the Do-It-Yourself Future You Deserve

After years of studying how the future becomes the future, and digging beneath the external to get at the dynamics of how the future happens and helping many clients take the reins of their futures, we have developed a fundamental formula that can help you achieve the future you desire. By understanding how your intentions and the intentions of others shape what happens next and how clarity and focus of your available energy can influence events both small and large, you can actually direct a lot more of your future than you might believe. This title can also function as a half-day, full-day, and multi-day workshop focusing on specific areas of concern and interest on your part.

Krubski thanks so much for your presentation today. Every time I see you present I am always very impressed at your ability to open the eyes of your audience and help them see new light through your cogent insight and analysis. Not only are you entertaining, you are highly relevant. You help individual business leaders think more strategically while giving us new tools and creative ways to solve tough business problems! — Chief Marketing Officer, The American Cancer Society

Congratulations! Your session was rated our highest session during this year’s GlobalShop. — Conference Manager, The Nielsen Company

John Krubski has spent a lifetime observing individual and collective behaviors of Americans. He has combined these observations with a considerable body of original research and structured a brilliant framework that helps each of us think about group behaviors in new and insightful ways. John’s strong personality and vibrant sense of humor permeate his presentation. The combination of original ideas and dynamic speaking style creates a valuable and memorable audience experience. — Owner, First Tracks Equity Ventures, LLC

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