Maggie Fox

Maggie Fox (@maggiefox) is the founder and CEO of Social Media Group, one of the world’s largest independent agencies helping business navigate the new socially engaged Web. Widely acknowledged as industry-leading pioneers, SMG has created and executed social media strategies for the Canadian Government, SAP and Yamaha Motor. SMG has also been Ford Motor Company’s social media agency since 2007.

Maggie is a communications and content expert who has never met a medium she didn’t like. Over the course of her career, she has led teams that have marketed, written and produced television and web content for some of the biggest and best-known brands in North America, including Sears, Deloitte and Disney. Maggie is a frequent and sought-after speaker to press and business groups about the importance and use of social media in the enterprise, is a co-founder of Toronto Girl Geek Dinners and was named one of the Top 100 Marketers in the 100th anniversary issue of Marketing Magazine.

The Five-Step Social Media Plan

You’ve been hearing about the “why” for two years. Now it’s time to dig deep into the “how”. In this practical, hands-on workshop, leading social media practitioner Maggie Fox, CEO of Social Media Group, one of the world’s largest independent agencies helping organizations navigate the new socially-engaged web, will take you through the process you need to follow in order to develop a sensible, aligned social media strategy. In this session you will learn:

1. The four key stages you need to move through in order to develop an aligned and successful plan.
2. How to get buy-in within your organization
3. The importance of effective internal communication as you execute
4. The role of education in sustaining social media efforts within your organization
5. Maturing a social media plan: what to plan for and think about in Year Two

Participants will leave with:

1. A practical step-by-step guide to developing a social media strategy within their organization
2. Insight into how large global organizations have successfully implemented social media tactics and strategies – as well as some of the lessons learned and pitfalls to avoid
3. The latest statistics, research and demographic information about social media adoption within the enterprise)

25 Social Media Best Practices in 50 Minutes

Tired of the theory? In this fast-paced but highly informative session, leading social media practitioner Maggie Fox, CEO of Social Media Group, will deliver 25 social media best practices that have been proven in the real world. This session is for firms that are actively engaging online and looking for guidance in the transition from theoretical to applied social media.

Abstract

25 social media best practices in 50 minutes. All based on reality, all proven in the real world, all backed up by experience – and most never-before discussed in public.

Tired of the theory and really want to know what to do and how to do it in a way that brings value to your business? Rather than re-inventing the wheel, want to learn from and build on the successes and failures of some of the largest companies in the world, including Ford, Yamaha, Harlequin Publishing, SAP, Dell and others? In this fast-paced session, leading social media practitioner Maggie Fox, CEO of Social Media Group, will deliver 25 social media best practices gathered from her firms’ extensive client work and that of her colleagues, with some of the biggest and best-known brands in North America and Europe.

What you’ll get out of it:

* New ideas for the tactical application of social media to achieve your business objectives
* Practical, tactical ideas you can execute – and measure – with examples to help you make your case
* Stand on the shoulders of giants: insight into lessons learned by some of the largest companies in the world as they work to integrate social media into their marketing and communications toolkits
* An overview of some of the leading and most innovative measurement techniques
* An understanding of how to figure out your ‘R’ in ‘ROI’, and then deliver on it
* Using real-world examples, best practices in influencer outreach, reporting and insight generation, common marketing tactics, reputation management, online video
* Specific best practices for Facebook, Twitter, Flickr, MySpace and other major Web 2.0 platforms
* Integration with ‘traditional’ efforts – where it makes sense and where it doesn’t
* What’s next? Learn from companies that are in year two and beyond – what does a mature social media program look like and what are some typical challenges?

Learn from the innovation of others and build on it – most of these exclusive best practices and examples have never been publicly discussed.

When the Followers Lead - Flock Behavior in Communities

Leaders lead and followers follow, right? Not always. Researchers into bird behaviour have identified that a few well-placed, co-ordinated “followers” can shift the direction of a flock of hundreds. What are the implications of that for businesses and online communities undergoing change. Can the followers lead?

Are you Prepared for a Digital Crisis?

In today’s wired world, there are two kinds of crises – those that are “digital first” (think Domino’s or Amazon) and those that are “digital fueled” (think JetBlue or Maple Leaf Foods). You need to face facts: any issue that could potentially damage your organizations’ reputation will have a digital component. The question is – is your Crisis Communications Plan web 2.0-ready? Are you prepared for a Digital Crisis?

In this engaging and informative seminar, leading social media practitioner Leona Hobbs will take attendees through the following key characteristics of a comprehensive digital crisis communications plan:

1. Guidelines for preparation – monitoring and early warning
2. When a crisis strikes: general response guidelines/timelines
3. Crisis scenario planning
4. Tactics by platform

As well as answer the following questions:

1. What are the patterns and cycles of blog and Twitter “storms”, and how can you best manage them?
2. What is the difference between identifying and responding to “digital first” and “digital fueled”?
3. You will have hours, not days, to craft your messaging and execute your plan – what do you need to have ready?
4. It takes a team to deal with a full-blown social media crisis. Who do you need on your side, and what do they need to be able to do?

Participants in this workshop will take away a complete checklist and outline of what they need to consider when crafting their digital crisis plan, including best practices gathered from communications professionals at some of the world’s largest and most digitally-savvy companies.