Scott Toland

In business, Scott Toland has had his own name and his own money on the line since the age of 16. With an unwavering commitment to always working toward reaching the next level, Scott leads by example with his energizing enthusiasm and unbridled creativity. He embraces opportunities and faces challenges the same way; free in thought and steadfast in purpose.

Scott Toland credits his determination and resilience to his mother Diane, who from Scott’s earliest memories was always a pillar of strength. After a terrible tragedy, Scott became the man of the house at the young age of 7. Diane taught him that any goal could be achieved if you stay focused and constantly make positive efforts toward the outcome you desire.

In 1984, with no associates and no clients, Scott opened the doors to “Toland & Associates” – now The Toland Group, a full service marketing and advertising company. His company offers competitive research services, media market analysis, business performance studies and strategic growth for profit planning.

When his business strategies and marketing ideas became highly sought after, Scott Toland started teaching marketing and sales training workshops. The curriculum focuses on proven methods to grow market share, increase sales penetration, improve business profitability, develop full-scale marketing strategies and build effective plans to gain an advantage over the competition. Scott is an expert at real-world solutions based on his customer focused “Outside-In” philosophy.

Whether engaging with corporate executives, business owners, sales representatives, company associates, organization members or college students, Scott is brutally honest. He combines education and entertainment as he untraditionally leads his audience into, through and out of the jungle – where only the well-prepared survive the “eat or be eaten” world.

Scott has enjoyed his experiences as a Keynote Speaker and/or Sales and Marketing Trainer for: Chrysler Corporation, Century 21, Charter Communications, The National Automobile Dealer Association (NADA), Western Home Furnishing Association (WHFA), ClearChannel, Time Warner, Dealer Marketing Magazine and many more. He promises to get any audience Fired Up & Ready with his no-holds-barred style.

Fired Up and Ready: Sales

Scott brings a powerful customer-focused sales message to the table. He believes in the saying; “If you want to sell Bill what Bill buys, you’ve got to see things through Bill’s eyes.” Scott will take the audience on an energetic journey from getting the appointment, through presentation of facts and benefits, to creating urgency and desire and then closing the deal. His sales experience and storytelling will resonate with new hires and veterans alike. Your sales staff will be filled with confidence and conviction. Everyone in attendance will be “Fired Up & Ready” to accelerate to the next level.

Fired Up and Ready: Marketing

Nothing is more important than being able to measure the impact your efforts are making in your market and the return on investment your actions are generating every day. Scott will demonstrate how transitioning from an advertising plan to a marketing strategy will dramatically affect the outcome of your investment. You will be asked to check your ego at the door as Scott will take your brain to places it hasn’t been before: Perception versus Reality. Teaching opposed to Telling. Targets impacted by Influencers. Frequency versus Reach. Every penny counts when striving to create opportunities to do business for your company. Scott will deliver ideas you can bank on.

Fired Up and Ready: Motivation

Every second of every day, we make a choice. Will what we do “next” help us get more of what we want, or contribute to us getting less? Accepting responsibility for the outcome of our decisions is paramount to achieving positive individual and professional growth. Scott will help your team members establish a personal step-by-step course of action to hold themselves accountable for making measurable progress toward accomplishing what they aspire to achieve – at home and at work. It’s time to take control of your own world and the first thing you have to do is get out of your own way.