“Why should I do business with you, instead of your competition?” It’s a question that virtually every one of your customers–or prospective customers–is asking, whether spoken or not. In other words, what is your #1 competitive advantage? This is a critical question, and one that nearly four thousand CEOs couldn’t answer clearly about their companies, according to competitive advantage expert […]
Think You Have A Strong Competitive Advantage? Beware These Five Fatal Flaws
We all know that a key ingredient in any marketing effort should be communicating our competitive advantage or value position to customers. However, Jaynie Smith, author of Creating Competitive Advantage and Relevant Selling, has found in her 20 years of consulting with Fortune 500 companies that the marketing efforts of most companies contain one or more of […]
What is YOUR competitive advantage? Maybe not what you think (an interview with competitive advantage expert Jaynie Smith)
Listen to this episode of The Better Life/Better Business Podcast as competitive advantage expert and speaker Jaynie Smith (author of Creating Competitive Advantage and Relevant Selling) joins Shawn Ellis to offer advice on how to stand out in a crowded marketplace. Listen to this power-packed interview and you’ll discover: The simple definition of competitive advantage — what is it, really? The biggest marketing […]
